Wilson | Harvey Auction Group

A Proven Method for Successful Marketing -
The auction method has proven its merit time and time again in the sale of real estate and in the disposal of significant personal property...

All with an assured marked rate of success. The auctioning of real estate has grown to account for the sale of multi-billions of dollars per year. Such an outstanding success ratio can only be considered as the first rather than the last resort in today's marketplace and should eliminate the concept that auctions are for distressed properties only.

The Wilson-Harvey Auction formula combines an expertise in situation analysis and planning with an ability to create an active buying environment. Our talent lies in our ability to analyze property characteristics for highest and best use based upon current market demands, define the target audience, communicate the sales message and move the audience to participation.

There are many reasons why the auction method of marketing should be considered. Here are a few:

Auctions produce a quick sale
High carrying cost can be avoided
Value can be demonstrated and market prices can be found
The auction method draws attention to the property
The sense of urgency to buy a property is created
Creates competition among buyers - auction price can exceed the price of a negotiated sale
Requires that potential buyers pre-qualify loans
Seller is able to obtain liquidity
Ideal for timely "Arms Length" transactions

An auction is setting the time that the property will sell, not relying on the public to make offers at some unknown time in the future. Buyer's come prepared to buy at the terms and conditions specified by our clients without contingencies from the purchaser.

The success of an auction is determined by the personal attention given to a number of significant details which delivers the desired result. From the initial consultation to the final closing, our services are performed totally in-house and render a complete service to our clients down to the last detail.

Real Estate/Chattel Auctions

The Wilson-Harvey Auction Group believes that practically any commodity can be marketed to its best advantage using the auction method.

Real Estate Auctions:

Farms
Vacant Land
Commercial Buildings
Single Family Homes
Residential Developments
Resort Developments

Personal Property Auctions:

Farm & Construction Equipment
Livestock Equipment
Manufacturing
Sawmill
Antiques and Various Collectibles
Vehicles

The associates and support staff of the Wilson-Harvey Auction Group are experienced and well versed in all aspects of the real estate and personal property auction process with the owners having nearly 85 years of combined experience handling several thousand auctions and tens of thousands of transactions.
We possess the experience but continue to lead the industry with innovative marketing strategies and continual technological updates to insure success for our clients.

Auction Marketing

The Wilson formula combines an expertise in situation analysis and planning with an ability to create an active buying environment. Our talent lies in our ability to define the target audience, communicate the sales message, recruit buyers to attend the Auction and move the audience to participate.

A critical component of any auction is the pre-sale promotion. With the assistance of our in-house media staff, we structure an aggressive media campaign designed specifically for your target prospect. Familiarity with resources and efficient planning maximizes your media budget and relieves the burden of coordinating schedules and production requirements. This guarantees professional quality newspaper, radio, television, video, direct mail and sales support materials. We are a very strong marketing firm using the Auction process with great success.

Multi-Parcel Auctions

This process has proved most effective for our clients, particularly where agricultural property is to be offered, but it is equally trenchant for any real estate that can be divided into parcels.

The theory behind this is simple. We evaluate a parcel of land by determining the various ways it can be divided and marketed that will appeal to as many different segments of the marketplace as possible. Then the property is offered in the manner that creates the most competition.

Historically, properties were offered in parcels and then as a whole. That was the end of the bidding. Today bidders are privileged to bid on any combinations of parcels that they desire. Bidding remain open until the end of the auction, allowing any bidder to raise the offer on any tract, combination of tracts or the entirety through the end of the auction. This ensures that everyone has a full, fair and equal opportunity to acquire the real estate they want to purchase. The ultimate result to the seller is that this process assures that all competitive bidding is exhausted and that the maximum market price for the property is obtained.

The Wilson-Harvey Auction Group has the experienced personnel, and latest technology available to insure the multi parcel auction is performed accurately and professionally.

Professional Auction Services

At Wilson we have defined an auction marketing process that get results for our clients. Here is how the process works . . .

Define the scope of the project and analyze the circumstances surrounding the sale
Discuss the customer goals for the project and assess the feasibility to achieve these goals
Research and assessment of the project, covering all the positives and negatives
Design of a custom-tailored marketing plan along with a proposed budget
Implement the marketing plan, as approved by the customer
Coordination of a smooth-running auction event, paying close attention to all details involved in consummating the sale.
Auction follow-up to resolve any open issue and finalize details of the sale

Wilson National Real Estate furnishes you with start-to-finish auction services. Each new project is viewed as unique as we identify potential profit opportunities for you. Our auction marketing expertise delivers maximum results.